Vol. 11 No. 1 (2025): June

Articles

• Franchise Brand Perception in Malaysia: An Empirical Analysis of Leadership Engagement and Regulatory Frameworks

  Abdul Razak Yahaya, Eric Balan

  1 - 21

  • pdf

• The Moderating Role of Regulatory Frameworks in Shaping Franchise Brand Equity: A Conceptual Exploration

  Abdul Razak Yahaya

  22 - 30

  • pdf

• Evaluating the Impact of Regulatory Frameworks on Franchise Industry Sustainability: Empirical Evidence from Malaysia with International Benchmarking.

  Abdul Razak Yahaya

  31 - 44

  • pdf